This Hollywood Reporter article details several of the “alternative media” options that will be available for viewing the pilot episodes of NBC’s new fall dramas including Life starring Damian Lewis, prior to the US network premiere on September 26th!
“…The free sampling strategy clearly is on the rise this year following major successes during the past few years.
NBC, which is utilizing the tactic most aggressively, is offering downloads of the premiere episodes of the new dramas “Chuck,” “Life” and “Journeyman” on Amazon.com starting Sept. 10.
Also around that date, the 4 million members of Facebook’s Apple students group will be able to exclusively download the three premiere episodes on iTunes. A week later, the iTunes downloads will be widely available.
NBC also is making the premiere episodes of “Chuck,” “Life” and “Journeyman” as well as “Bionic Woman” available as free VOD offerings on about 30 cable and satellite systems, including Comcast, Time Warner, Cox and Dish Network starting Sept. 10. A week later, streaming video of the “Life” pilot will be exclusively available on AOL, “Journeyman” on MSN and “Chuck” on Yahoo.
There also will be one more online sampling program starting Sept. 4 that involves a partnership with a major retailer, but NBC declined to provide specific details. Additionally, NBC will screen the full premiere episodes of “Journeyman” and “Chuck” on United Airlines flights…”