Categories Billions Fashion and Style Print Media

How Billions Costume Designer Picks the Show’s Trademark Outerwear – April 1, 2019

No Billions Quant Is Ever Fully Dressed Without an Axe Cap Fleece Vest

by Hunter Harris | Vulture | April 1, 2019

Photo-Illustration: Maya Robinson/Vulture and Photo by Showtime

The only thing Billions takes more seriously than making and closing deals is how flashily — and intentionally — the Axe Capital quants layer for their sleek windowed office. A fleece vest is the de facto uniform for a certain type of Wall Street worker, and it’s their most important wealth signifier. To hear Billions costume designer Eric Daman tell it: “The Scots have different plaids that their families are associated with. The Irish have fisherman sweaters worn according to their clans. The finance guys have their polar fleece vests with their company logo on it. You would think that these billionaires would be like, I’m not wearing this shitty fleece vest. But they have a pride in it.”

It cannot be overstated that I never, at any point, have a clue what is technically going on in the Billions-verse. Money! Trades! The Southern District of New York! But I do know a lot about gossiping and have spent enough time on New York City-area dating apps to know this to be true: There are few things more important to someone who works on Wall Street (ditto Silicon Valley) than the shapeless, muted-color fleece vests these people wear, the ones with their firm’s logo stitched on one side of the chest, the ones that look deeply and importantly unattractive. So: Here’s absolutely everything you (probably did not, frankly) need to know about how the Billions costume designer picks out all of the show’s trademark outerwear for Axe Capital’s traders.

Continue reading How Billions Costume Designer Picks the Show’s Trademark Outerwear – April 1, 2019

Categories Billions Fashion and Style Print Media

‘Billions,’ ‘Succession’ and the Making of Wealth Porn – March 14, 2019

The Ultrawealthy. The 1 Percent of the 1 Percent

by Alexis Soloski | New York Times | March 14, 2019

Eric Daman, the “Billions” costume designer, works with the actor Damian Lewis on set. Credit Antonio Santos for The New York Times

Two years ago, Aidan Sleeper needed to find an apartment.

Sleeper, the locations manager for “Billions,” returning Sunday for its fourth season on Showtime, scouted more than 100 places that list for tens of millions of dollars, but he couldn’t find the right one. “It was impossible,” he said.

The apartment wasn’t for his own use — he and his wife rent in Clinton Hill, Brooklyn. No, he had to lock down a Manhattan residence for Bobby Axelrod, the “Billions” hedge fund phenom played by Damian Lewis. The space couldn’t be comfortable or cozy. It needed to intimidate, astound, overwhelm, gut punch your breath away.

“We always joke, ‘billionaire, not millionaire,’” Sleeper said on a January morning at the “Billions” production office in Greenpoint, Brooklyn, as he scrolled through a desktop folder of photos. He clicked for a moment on a $65 million triplex that hadn’t impressed him when he toured it: “You walk in there and it’s like, really?” He shrugged and scrolled on.

Continue reading ‘Billions,’ ‘Succession’ and the Making of Wealth Porn – March 14, 2019

Categories Billions Fashion and Style Merchandise

The Fashion and Style of Bobby Axelrod in Billions Seasons 1-4 – April 15, 2019

Bobby Axelrod: The CASHmere King

by Gingersnap | damian-lewis.com | May 4, 2018 (updated April 15, 2019)

You would think Damian Lewis and Bobby Axelrod couldn’t dress more differently but diving a little deeper, I found some commonalities. However, if we were to simplify, Damian typically dresses up with spurts of leisure whereas Axe dresses down with spurts of formality. Svelte Damian can wear a suit like a coat hanger and Axe can wear a hoodie like a dope Bankster. As Billions costume designer Eric Daman has said, “Damian looks like he just walked off a mens catwalk in Italy” so when “Axe does wear a suit, it’s like a punch to the face.”

During his interview with Mr. Porter, Damian explained Bobby’s fashion choices:

“The clothes that Bobby wears are something of a uniform, but they are prowling and athletic – easy to move fast in. And that feels right. Him not wearing a suit and tie shows great confidence. Shows that he isn’t established. That he’s very much outside the New York class system and its aristocracy of old European industrialist families. With Bobby, money is king.”

He goes on to state,

“We talked a lot about the way Bobby should look. That culture of hoodies and sneakers has existed in the dot.com world for a while now, but you get it in the hedge fund world, also.”

In this April, 2018 How To Dress Like a Billionaire article, the Wall Street Journal mentions the infamous Axe hoodie. Just “type Bobby Axelrod into Google and the first recommendation that pops up is Bobby Axelrod hoodie.”  As mentioned earlier, Eric Daman revealed Axe wears cashmere Loro Piana zip-ups. The Bomber Hood Leasure is made of knitted cashmere and cotton, designed for leisure time and relaxation with a fitted cut and sweatshirt-inspired styling. Each one costs a mere $2,295! What does a cashmere hoodie feel like to wear? Find out here.

And you can’t just throw these puppies into your washing machine! It’s either professional dry cleaning or hand wash with neutral detergent, preferrably the Loro Piana Cashmere Soap, a special detergent created by Loro Piana for garments in cashmere and baby cashmere. It’s a natural product that refreshes fibers while keeping their softness using a gentle formula with a natural base derived from olive oil and sugar. The perfect accompaniment when gifting a cashmere garment.

Both Damian and Axe like their jeans, trainers, and the occasional suit from time to time. In this article Damian mentions the Adidas Samba with three simple stripes, Rag and Bone jeans, and a tailor-made Huntsman or Burberry.  And while Damian has worn Adidas, Axe prefers Puma Suede kicks. As for a suit, Axe spares no cost and goes for the tailor-made Cifonelli pinstripe. Both enjoy a good watch, Axe preferring the Audemars Piguet Royal Oak Blue Dial and in this article Damian’s choice is a Rolex Air-King.

In Billions Season 1, we saw Axe sporting some Puma Suede kicks in both tan and black, the Nike Internationalist Premium Bleu, as well as the Nike FS Lite Run 2 Running Shoe.

In Billions Season 3, Episode 5 and 7 we saw Axe wearing a pair of New Balance Numeric AM210, black.

In Billions Season 3, Episode 8 Axe was sporting a pair of Nike Killshot 2.

Since the premiere of Billions in 2016 there have been numerous articles about the fashion and style of the onscreen characters, namely Axe, Chuck and Wendy. In 2017 Showtime revealed a marketing campaign featuring the Billions fashion of Axe and Chuck and now in 2018, Showtime continues with a fashion and style marketing campaign, developing their own trend! Let’s take a look at those campaigns and the fashion of Bobby Axelrod from 2016-present.

Continue reading The Fashion and Style of Bobby Axelrod in Billions Seasons 1-4 – April 15, 2019

Categories Billions Fashion and Style Print Media

How To Dress Like a Billionaire – April 23, 2018

Now on its third season, Showtime’s dramedy “Billions” masterfully captures the changing dress codes of the finance world

by Jacob Gallagher | Wall Street Journal | April 23, 2018

Bobby “Axe” Axelrod (next to his wife Lara, played by Malin Akerman) wearing his trademark hoodie. Source: Showtime – Photo by Jeff Neumann

TYPE “BOBBY AXELROD” into Google and the first recommendation that pops up is “Bobby Axelrod hoodie.” So, to satisfy your curiosity: Mr. Axelrod, the cool-as-an-ice-cube-in-Alaska protagonist of Showtime’s series “Billions,” wears Loro Piana zip-ups. They’re cashmere and just in case you’re really interested in dressing like the man who makes the billions on “Billions,” each one costs $2,295. For a glorified sweatshirt, they’re a needlessly expensive indulgence, which makes them perfect for a show that is the embodiment of what wealth looks like today.

Now on its third season, the drama unfurls a cat-and-mouse chase between Mr. Axelrod (played by Damien Lewis), an ethically flexible Manhattan hedge fund manager, and Charles “Chuck” Rhoades Jr. (played by Paul Giamatti), an ethically flexible United States attorney for the Southern District of New York. The plots weave stock swapping and legal loopholing with fist-bumping bros, strip-club sushi lunches and even an excursion to a BDSM dungeon. In short, the show is glorious, greedy fun.

More than that though, what “Mad Men” did to immortalize the style of 1950s ad agencies, “Billions” is doing for post-Great Recession financial firms. Aside from his used-Camry-priced hoodie, Mr. Axelrod dresses more or less like the guy who sold me my coffee this morning, with his simple, dark A.P.C. jeans and egalitarian Puma sneakers. Gordon Gekko would mistake Bobby Axelrod for an intern.

Continue reading How To Dress Like a Billionaire – April 23, 2018

Categories Billions Fashion and Style Merchandise

Bobby Axelrod Merchandise Available in Billions Showtime Store – Feb 19, 2017

Billions Merchandise Available in the Showtime Store

by Gingersnap | damian-lewis.com | February 19, 2017

How about your very own Bobby Axelrod standee for all your selfies?

Source: Showtime Store

Need an Axe T-Shirt?

Source: Showtime Store

Source: Showtime Store

Thirsty?

Source: Showtime Store

Source: Showtime Store

Piggy Bank (original is NOT bleeped out)

What’s the point of having f*ck you money, if you never say f*ck you? – Bobby Axelrod

Source: Showtime Store

For the Noggin’

Ornament for the Tree or Rear View Mirror

Cover Your Ass Blanket Throw

Kicks – BillionsxGREATS

Items are subject to availability, as Showtime marketing items vary from season to season. View store here.
For information about how to purchase the shoes pictured above or Axe’s signature cashmere hoodies, view here.