Variety reports that Life starring Damian Lewis is a huge hit in Spain: ➡
“Life” has made the best bow in Spain of any Hollywood skein this season. Aired Monday primetime on broadcast network Telecinco from Feb. 16, “Life’s” first three segs won their timeslot, with 21.6% and 4.15 million viewers, 20.2% and 3.9 million, and 22.9% and 4.5 million. Telecinco’s February channel share was 14.9%. Only two veteran U.S. skeins beat “Life” — “CSI: New York” (20.7% to 24.5% over February) and “CSI Las Vegas,” (23.5% on Monday)…
Thanks to “CSI,” Telecinco has established a lock on Spanish Monday primetime. “Life” is led in by “CSI New York” or “Las Vegas,” maintaining Telecinco’s Monday night as appointment TV for slick, self-contained procedurals. Telecinco took a chance on “Life,” which replaced season six of “CSI Miami.” “Because of the writers’ strike, we were delivered less ‘CSI’ episodes. So we substituted one of the seasons,” said Telecinco head of acquisitions, Ghislain Barrois…
“Life” is superbly cost-effective. U.S. skeins sell to Spain for a tenth or less of the per-seg e300,000 to e700,000 ($380,000 to $900,000) production tab for domestic series.
Click here for more information about the Spanish broadcast of Life on Telecinco. Thanks to Sal for the link!
This Hollywood Reporter article reveals that Life is among the top US shows to demonstrate significant gains in viewer ratings based on “Live+7 data” that includes DVR and online viewing statistics.
An NBC press release had this to say about Life’s ratings:
“… Wednesday from 9-10 p.m. ET, “Life” (1.6/4 in 18-49, 4.9 million viewers overall) was up 23 percent in 18-49 rating versus its last episode to air opposite a second hour of “American Idol,” as well as original episodes of “Criminal Minds” and “Lost” (a 1.6 this week vs. a 1.3 on February 11). And despite this competition, “Life” increased in 18-49 rating for the second straight week. …”
Click here to read more about Life’s popularity in Spain and the enhanced viewer ratings.