Best Proactive Communications During the Coronavirus Crisis
by PRWeek UK Staff | PR Week | October 28, 2020
Nominated: Best Ethical or Good Cause Initiative During the Coronavirus Crisis
Nominated and Won: Best Proactive Communications During the Coronavirus Crisis
Brilliant campaign, well executed with passion.
And the winner is, FeedNHS! This campaign aimed to raise £1m to get hot, healthy meals to frontline NHS staff during the coronavirus crisis, as many struggled to get them amid lockdown closures. It was set up by Leon Restaurants co-founder and chief executive John Vincent, actors Damian Lewis and Helen McCrory, and actor and comedian Matt Lucas.